Google Tolls the Death Knell of Old TV

As fans of excellence in all arenas, but especially TV, this affirmation of the future we’ve always hoped for makes us wanna shout!

Hollywood Googleby Matthew Hussey

Not content with grabbing ad dollars from TVnetworks across the world, Google went a step further by announcing that the adverts it serves on YouTube are better at convincing watchers to buy stuff.

In a report seen by the Guardian, Matt Brittin, Google’s head honcho in Europe will say that 80 percent of the time, YouTube ads were more effective than TV ads later this week at an advertising conference. read article