Will Netflix Really Have a Bigger Audience than the Big 4 U.S. Networks – Within a Year?

Some people seem to think that the web is thisdamnclose to annihilating broadcast TV. No longer is it a matter of “if” but of “when.” Here’s the latest on the subject:

an analyst to conjure with, yeah?
an analyst to conjure with, yeah?

by Paul Bond

Netflix will within about a year have a bigger daily audience than each of the big four TV networks, an analyst said Wednesday.

Working from the 10 billion hours of streaming the company reported in the first quarter, FBR analyst Barton Crockett says that if Netflix were rated by Nielsen as are ABC, NBC, CBS and Fox, it would have a 2.6 rating over 24 hours, already on par with ABC and NBC. read article