Fun, Immersive Marketing of an Audio Fiction Show

This article on an audio series called Civilized is more of a “here’s a cool thing some smart creatives are doing” than a “how to,” but guess what? It gave those of us at TVWriter™ who read it a hell of a lot of “how-to” to think about, and we believe it will do the same for you.

by Sean

Fans of the dark comedy sci-fi show Civilized can now become a part of the story as the crew makes “first contact” during their fateful voyage.

So what is it? It’s a series of mini-episodes that are delivered via email. How the story unfolds is entirely dependant on the choices that the listener makes.

To play the game, listeners need to be a member of our newsletter. And so it is an incentive for subscribing. For existing fans, it’s also a super fun way to spend more time with the characters and story that they love.

Screenshot of one of the initial storylines

We had the good fortune to be able to work with Chris Vasquez from Aweber. They led the development and helped us to combine audio, graphic design and written media to bring our storytelling to a whole new level. The result is an immersive and fun prequel for the show with almost 90 minutes of finished audio and eight unique endings.

Marketing is a nine letter word

This project was an attempt to create a fun, immersive experience for our existing fans that would also act as a “lead magnet” for growing our audience and driving signups for our newsletter.

And yes, we are marketing our shows. Here at Fable and Folly we don’t believe marketing is evil. Nor do we entertain the ridiculous idea that “good shows don’t have to market themselves.”

We market our shows because we see so much potential for podcasters to reach new audiences. We don’t subscribe to the rampant belief that audio fiction is tiny or that it’s near impossible to convert people from talking head shows….

Read it all at