Hard as it is to make your indie film, having a completed work doesn’t mean your job is over. Oh, no, kiddo – you gotta sell it. As LB puts it, “No matter our job description, all of us in show business are salesmen.” Here are some excellent thoughts on getting over this all-too-often heartbreaking obstacle:
by Johnathan Paul
Marketing your film is one of the most important aspects of the filmmaking process. Your film can be the most important independent film of the last decade, but without a good marketing strategy, you’re going to hamstring its potential. So, let’s look at some simple and easy ways to market your film on a small budget.