WTF? Succeed by giving up? Win by losing? Or is “giving up” really a way to keep from losing?
by Matt McCue
Growing up, I had a Winston Churchill quote on my desk: “Never, never, never give up.” It served as a daily reminder to continue pushing forward, especially when things were rough.
Persevering against all odds certainly helps in the creative industry where you have to convince art directors and brand managers to buy your abstract and experimental ideas and bring them to life in the real world. However, looking back, I realize that the mentality to keep going at all costs can be an inefficient approach to work. In other words, there are merits to giving up.