Sometimes the truth hurts. But knowing it still will set you free. The article below has a very businesslike tone, but don’t let that stop you from reading what is nothing less than the painful truth all creatives need to know:
by Milena Z. Fisher, Ph.D.
In response to a high demand for answers, the bunkum and balderdash of oversimplified creativity solutions are continuously shoved down a hungry market’s throat. The question remains: Is the current state of knowledge about creativity in a position to deliver meaningful, scientifically sound conclusions to what creativity is and how to foster it?