Stephanie Bourbon on the 2 Things All Writers Need to do on Social Media

LB’S NOTE: One of our fave TV writers-illustrators-screenwriters-vloggers, Stephanie Bourbon, has something important to say about – gasp! – social media. Don’t panic and run away. Keep reading!

by Stephanie Bourbon

This week I’m talking about what social media you MUST have if you are a writer. Okay, maybe not a must have, or a should have but both of these could really help you grow your business as a writer.

I’m talking about REELS on Instagram and TikTok

Both of these are exploding right now and here is why.

People LOVE videos. It’s that simple. People are obsessed today with watching quick videos and both REELS and TikTok offer that experience. You can totally showcase your novels, or what show you are writing on, and or your screenwriting in a short 15, 30, or 60 second video and gain followers.

Right now on TikTok the hashtag #booktok is huge. Authors & readers are sharing books and thousands and thousands of people are discovering them. It’s crazy how fast it’s blowing up.

As well, writing coaches like me are on there too. I just started mine recently. I was using it to post stupid videos of my stuffed animals (like the Target bear) dancing around. But, now I’m getting serious and you can repurpose your videos straight from TikTok to Insta-stories or REELS. Personally, I like REELS because they don’t go away. 

You can find me hereplease join me! I am posting DAILY videos about writing now including craft, favorite books, behind the scenes, things that happen, etc. If it’s about writing, I will cover it!

TikTok is all about branding yourself AND showing a bit of who you really are. People today are craving authentic and real people and this is the place to show your true self. Or you can just showcase your book.

A couple of friends of mine, David and Nicola Yoon posted a TikTok video the other day with them each holding up one of their books each–it was a HUGE hit and David got like 800K watches in one day just on that video. Now, they are both best-sellers so of course when people saw they were on there, it caught on fast, but it’s happening for even not-so-well known writers and brand new writers. The beauty of it is that you don’t have to be famous….

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