A round of applause, please, for ;another new video/TV/whatev paradigm:
by Ron Amadeo
Amazon is launching a new video service called “Amazon Video Direct.” The new service entices professional video creators to upload their videos to Amazon, where they will be displayed on the Amazon Video site alongside studio-created TV shows and movies. The videos will be viewable by “all Amazon customers” via an ad-supported model, shown to Amazon Prime Video subscribers (presumably without ads) or available as a one-time rental or purchase. The service is launching in the United States, United Kingdom, Germany, Austria, and Japan.
The launch partners give a good idea of what the market Amazon is aiming for. The press release states “AVD launch partners include: Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons.”…
EDITOR’S NOTE: Yeah, we know TVWriter™ used to make a big deal out of all the exciting changes that seemed to be opening TV up to noobs, but now we don’t seem excited enough, do we? Thing is, we are excited, but we’re having a difficult time keeping up with the changes, especially when what matters most to us, as relative noobs ourselves, is which ones will have enough staying power to effect genuine and at least semi-permanent change.
Besides, this article is about Amazon, and we just don’t see where any of their innovations have helped new, undiscovered talent yet.