…And if so, how long will New Media’s freedom last?
by Natalie Jarvey
Turner’s March 31 investment into Mashable was just the latest in a string of investments from traditional media giants into new media ventures. Over the last year, especially, digital upstarts have become increasingly entwined with the companies whose business models they are disrupting.
It’s a strategy that is proving to be a win-win for many of the companies involved….