Use Your Ideas While They’re Hot

…Which means before you get tired of them. Cuz according to Steve Corona, if you wait too long your precious creative babies are, well, they’re toast:

Ideas have a 2 week shelf life – by Steve Corona

I have a new rule that I’m making for myself and holding others to.

If you haven’t worked on something in the past two weeks, you’re not allowed to talk about it.

Idea rot

I’m guilty. But not as much, anymore. My ideas would just sit for months. Stagnating. Ideas rot, and the only way to keep them from spoiling is to turn them into reality.

And I’m not the only one guilty of wasting ideas. I’ve heard about the same projects that y’all were going to start working on “this weekend” for the past 6 months. Stuck on repeat.

When all you do is talk, you forget the most critical step- making. I’m not saying skip researching your ideas, but less-is-more. You don’t need to be an expert to solve a problem and it doesn’t need to be perfect the first time. Cut before your measure.

How to bring an idea to life today

Block off a chunk of time. 6 is good, 12 is better.

This is seriously the hardest part, even though it seems like the easiest. It’s hard to find 6-12 hours of continuous, distraction free time. I love Sunday for this.

No one sees me on Sundays because I cut myself off from the world and spend the entire day creating. I get extreme. No distractions. Not even cooking. I only eat light food, all of it’s pre-cooked or raw. No friends, no phone, no twitter.

Outline. You have 2 minutes. Go.

I learned this technique while writing a book, but it works for everything. Get a pen and paper. Break your project into steps. Even if it sounds stupid, even if the step is “go to the store and buy a pencil”, write out as many actionablesteps as you can in 2 minutes. After 2 minutes, stop. You now have your plan.

The time limit is key. It’s a race to get as much on paper as you can, but it’s fluid and doesn’t need to be perfect.

This is a NO GOOGLING zone.

When you’re creating, Google is off limits, unless you’re looking up how to do something very specific that you’re working on right now. Like, “syntax for creating Rails associations” is fine but “best practices for building a Rails application” is not. If you can’t hold yourself to this, block Google.

I like to write down anything that distracts me- google searches, random thoughts, new ideas, whatever. The point is, if you write them down, they’ll stop bubbling up when you’re in the zone.

The easy part, creating

When you set yourself up for success, creating, doing something actionable, is the easiest part. I know that when I follow this process, I get into that mind-numbing state where I just flow. It’s like all of my energy and focus just pour into whatever I’m working on (it’s how I feel right now, writing this post).

  • Update that blog you’ve been ignoring for the past 6 months.
  • Start coding that side-project, you can build a MVP in 36 hours.
  • Outline that book you’ve wanted to write for years, it only takes 15m.

No one will notice if you don’t, but someone might notice if you do.

One thought on “Use Your Ideas While They’re Hot”

  1. Lotta good thoughts there, Steve. In the time it took to read them, though, I could’ve started a new script. But you’re write on! I could never write a ‘TREATMENT’. In fact, I didn’t know what it was until I started writing TV. And when it was explained to me by really a terrific writer– CAL CLEMENTS — at MGM, I told him I only knew how to write scripts, and if he didn’t mind I’d write the whole script, but if he didn’t like it he’d just have to pay me for a ‘TREATMENT’. He agreed, but very hesitantly. I wrote the ‘DR. KILDAIRE’ script, and they went right into production a few days after I turned it in. HOWEVER, I tried to do the same thing a few weeks later, and it was a disaster! Bottom line, you’re a writer. Do what ever it takes to get your script made. But above all, be honest to your characters. Ask yourself, “Will my character really say this — do this –in real life. And if the answer is “NO” try something else. Make the words flow down a smooth path. A truthful path. Let imagination rule. gs

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