Or don’t work, as the case may be. For example:
Coming this Fall
by Ken Levine
As a former showrunner of new shows, one of my constant battles was with the network promotion department. The network never aired enough promos of our show to suit me. I’m sure all showrunners say this (except maybe the WHITNEY guys two years ago – I’m surprised NBC isn’t still promoting it even after canceling it).
And when networks do run your promo, in which show do they air it in? Getting a pop on THE VOICE is way better than SAVE ME. Every new comedy on ABC wants exposure on MODERN FAMILY, not MALIBU COUNTRY. And of course promoting your show on Saturday night is like someone making announcements in an empty theater.