In other words, dude’s talking about how to make your concept memorable by putting it out there in a way nobody will forget.
We think:
The Science of Making Your Story Memorable
by Scott Adams
When I created a Slideshare preview of my book How to Fail… I worked with Dr. Carmen Simon at Rexi Media to get the slides just right, from a design and message standpoint, but also from a cognitive science perspective. I thought my blog readers would enjoy a peek under the hood to see what techniques we used. This is useful stuff.