By Kelly Jo Brick
Be authentic. That was a major theme of PURPOSE: The Family Entertainment and Faith-Based Summit presented by Variety, where industry leaders gathered to share their perspectives on family and faith-based entertainment. Speakers including Mark Burnett, Roma Downey, David Oyelowo and DeVon Franklin repeatedly focused on authentic storytelling and creating projects that resonate with viewers.
Faith has long been part of film and it’s no secret that there’s a large market for faith-based projects, in fact over 225 million Americans self-identify as Christians. These people are hungry for content and eager to engage through social media with those who are creating this content.
In a story-focused session, panelists further echoed that audiences don’t want to be preached to. People want to relate to what they see. Producer Cale Boyter (Same Kind of Different As Me, The SpongeBob Movie: The Sponge Out of Water) reminded attendees, “You gotta entertain people. You gotta take them on a ride. You can’t make them feel like they’re in Sunday school.”