By Kelly Jo Brick
Be authentic. That was a major theme of PURPOSE: The Family Entertainment and Faith-Based Summit presented by Variety, where industry leaders gathered to share their perspectives on family and faith-based entertainment. Speakers including Mark Burnett, Roma Downey, David Oyelowo and DeVon Franklin repeatedly focused on authentic storytelling and creating projects that resonate with viewers.
Faith has long been part of film and it’s no secret that there’s a large market for faith-based projects, in fact over 225 million Americans self-identify as Christians. These people are hungry for content and eager to engage through social media with those who are creating this content.