Ooh, Pivot TV Boss is Getting Pissy

Oh well, at least he’s good looking.

That’s what’s important to us millennials, right?

Our last post on this subject – um, today anyway:

Why does Even Shapiro hate Al Gore?
Why does Even Shapiro hate Al Gore?

Pivot Chief Bristles at Comparisons to Al Gore’s Current
by Lacey Rose

Don’t tell Evan Shapiro his new network is anything like Al Gore’s short-lived Current TV.

“The difference between Pivot and Current is the difference between a grape and a watermelon,” the forthcoming channel’s president said during an appearance at the Television Critics Association’s summer press tour Friday. Shapiro, who was recruited from IFC/Sundance, was on hand with a collection of Pivot talent to plug the younger-skewing network, which will launch Aug. 1.

Though Shapiro seems to bristle at the comparison, Pivot, like Current, has a mission to “entertain and inspire activism.” To hear him tell it, though, his network is prepared to go about courting the elusive 18-34 demo in a decidedly different manner. Pivot, part of Jeff Skoll’s Participant Media, has already ordered some 300 hours of original programming, which will include a wider array of genres, from comedy, reality shows and documentaries to a music variety show and an irreverent, interactive nightly news program. “It’s a completely different approach to television,” he added of what he defines as a general entertainment network. (In a previous interview with The Hollywood Reporter, Shapiro suggested that Current’s news and user-generated content was more “broccoli with bran muffins.”)

But it was Meghan McCain, star of what the exec billed as “a very f—ed up, weird reality talk show,” who made perhaps the most convincing argument for the differences between the two networks: “Current never would have hired me. I’m a Republican,” she said, noting that this is a network that she believes her father, Senator John McCain, could watch and enjoy, despite the fact that he is well outside the target audience. (According to McCain, he didn’t love it when she was on MSNBC.)

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Wait. Meghan McCain “believes her father, Senator John McCain, could watch and enjoy [her show], despite the fact that he is well outside the target audience?”

Fuck that. If it’s a show that target audience (and we’re part of it) will latch onto, then it definitely will not be one a walking dead man like John McCain would enjoy.

Jesus, Evan, open your damn eyes!

We’re watching you, Pivot. Yes indeed…