And we love ’em for it.
MTV Boasts Binge-Viewing App Plans For New ‘Wait Til Next Year’
by The Deadline Team
MTV last week announced that it has become the first network to pre-release an entire season of a series exclusively on an app.
Viewers can watch all 12 episodes of the new docu-drama Wait ‘Til Next Year via the MTV app — available on iPhone, iPad and Xbox 360 for Xbox Live Gold members in the U.S. — a week before its TV premiere Friday, November 1 at 8 PM ET/PT.
Wait ‘Til Next Year follows one season on and off the football field for the Lincoln Park Railsplitters, a team that’s lost 43 consecutive games over the course of a 5-year losing streak. it centers on the players, cheerleaders, parents and fans who are all on a collective mission to do the one thing no one expects them to do: win.
This marks the latest experiment by Viacom Music and Logo Group aimed at providing exclusive content within its brand apps.
Hope this new series is better than all the crap MTV’s had on the air for, oh, the last decade or so.
But even if it sucks, this is a portent of far greater power. At a minimum, we want to say, “Sorry, broadcast networks, but your end times are here.” Or to put it another way, the whole old-timey television viewing and business paradigms are so D-E-A-D.