Marvel + Netflix = The New Entertainment Paradigm


by Team TVWriter™ Press Service

According to Marvel we’re about to witness a “landmark deal [that] brings Marvel’s flawed heroes of Hell’s Kitchen, led by Daredevil, to Netflix in 2015. But the truth is they’re just being modest. In fact, what we’re seeing is the consolidation of what we at TVWriter™ think of as The New Entertainment Paradigm.

It’s not about TV. Or films. Or the interweb. It’s…well, it’s all of those media, except that they’re being used in the ancient sense of the word. “Media” as ways of delivering entertaining content to the largest audience possible. And all we the audience have to do is wait while it’s firmly cemented into place and then just sit back and prepare to, um, watch:

We think this is swell. And we love everything about the following announcement, including the overheated, Stan Lee-esque language of the announcement:

Burbank, Calif. – Nov 7, 2013—The Walt Disney Co. and Netflix Inc. today announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel’s most popular characters exclusively to the world’s leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs leading to a mini-series programming event.

Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist” and “Luke Cage,” the epic will unfold over multiple years of original programming, taking Netflix members deep into the gritty world of heroes and villains of Hell’s Kitchen, New York.  Netflix has committed to a minimum of four, thirteen episodes series and a culminating Marvel’s “The Defenders” mini-series event that reimagines a dream team of self-sacrificing, heroic characters.

Produced by Marvel Television in association with ABC Television Studios, this groundbreaking deal is Marvel’s most ambitious foray yet into live-action TV storytelling.

“This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty,” said Alan Fine, President of Marvel Entertainment. “This serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”

“Marvel’s movies, such as ‘Iron Man’ and ‘Marvel’s The Avengers,’ are huge favorites on our service around the world. Like Disney, Marvel is a known and loved brand that travels,” said Netflix Chief Content Officer Ted Sarandos. “With ‘House of Cards’ and our other original series, we have pioneered new approaches to storytelling and to global distribution and we’re thrilled to be working with Disney and Marvel to take our brand of television to new levels with a creative project of this magnitude.”

This new original TV deal follows last year’s landmark movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm.

Isn’t there some Disney song about how “It’s a whole new world?” Wonder how many happy True Believers are singing it now.

Fingers crossed for this being anywhere near as good as it sounds.