Yes, it’s true. There really is something the tech/media world(s) call “social TV.” It seems to be the study of the interaction between social websites and television, with brand new “experts” trying to determine if the sharing of TV info and opinions on Facebook, Twitter, etc. influences what what we watch and, if so, how much.
We think that’s kinda cool, but then we’re always interested in things that have the potential to change the television business model – because we’re always looking for changes that will benefit creators and not merely, you know, advertisers. So, with that in mind, here’s a primer on the whole deal:
by Ed Keller
“Social TV” is all the rage, or so it feels. An estimated 40% of Twitter traffic during the prime time period is about television, according toWired Magazine’s recent “Platinum Age of Television” issue. “And that’s why, some day in the near future, a show’s tweetability may be just as crucial as the sheer size of its audience,” writes Wired.