Otter: What TV execs need to hear (but probably won’t listen to)


Yep, I’m one of those “Zero TV’ers”. An unknown black hole that confuses the Nielsen ratings and scares the nice studio executives. We scare them because they don’t know what we want or how to get to us. We scare them because they don’t have control. We terrify them because our appearance is proving that YES, the times they are a‘changing.

So. A few ideas to fatten the wallets of executives and soothe the troubled Nielsen crew. read article