Aha! The world is going to end this year. Just not in the way we expected:
So here’s the deal. According to Toni Fitzgerald of MediaLife, broadcast viewing is continuing its slide. With the exception of NBC, which is up 23% in the ratings so far this season, the broadcast networks are down a total of 11% among adults 18-49. (Ooh, that’s TVWriter™’s demo. We’re so damn significant!)