Everything we need to know about getting our head in the right place so we can, you know, make up stuff…and turn it into that lovely little thing called art. (Well, it wouldn’t sound nearly as cool if we said “that lovely little thing called product,” would it?
by Dr. Heidi Grant Halvorson
In his wildly popular 2006 TED talk, Sir Ken Robinson defined creativity as “the process of having original ideas that have value.” Aside from being wonderfully succinct, this definition implies that any creative enterprise requires two key phases:
Phase 1: Coming up with an original idea