Once upon a time, time-shifting (that’s using a DVR for most of us) was looked upon as a savior because it was a way to keep audiences watching TV. Now, however, it’s a big problem because people watch without looking at commercials and the time-shifting thing makes it harder for networks to measure audience size and therefore convince ad buyers that their prices are right.
In other words, the only ones benefitting from the existence and use of DVRs are the viewers. And we can’t have that, can we? What to do? What to do?
