by Herbie J Pilato
What first aired from the fall of 1969 to the spring of 1973 as ABC’s original half-hour family sitcom (created by executive producer Sherwood Schwartz – of Gilligan’s Island) has transmuted over the decades into syndicated reruns; with sequels, retrospectives and remakes on additional networks (CBS and NBC); for the big-screen and small; with DVD releases; on the live stage or the printed page; and certainly online.
First there was animated sequel, The Brady Kids (ABC, 1973)…followed by The Brady Bunch Variety Hour (ABC, 1976)…which gave birth to The Brady Girls Get Married (NBC, 1981)….
which led to The Brady Brides (NBC, 1981)…and then onto A Very Brady Christmas (1988)…which morphed into the serious-mindedThe Bradys (1990)…followed a few years later by the first feature film, The Brady Bunch Movie (1995)….and the subsequent big-screener A Very Brady Sequel (1996); then straight-to-video with The Brady Bunch in the White House…along with additional incarnations.
Ok, but why? What is the near-miraculous appeal of this increasingly popular and ever-expanding media-family franchise that made superstar names of Florence Henderson (who played matriarch Carol Brady) and Robert Reed (father Mike Brady); the former child-actors-turned-icons Barry Williams (Greg), Maureen McCormick (Marcia), Christopher Knight (Peter), Eve Plumb (Jan), Mike Lookinland (Bobby), Susan Olson (Cindy), and ever-affable Ann B. Davis (as the lovable, wise-cracking housekeeper Alice)?
In a recent view of reruns of the original series (which is now broadcast, among other places, six times in succession on The Hallmark Channel), I began to comprehend the core of its appeal – through adult, yet childlike eyes.
Before I began to re-watch the show, I transported myself back in time, and thought, “What if I was more a child? What would I think if I saw The Brady Bunch through yesterday’s eyes?”
My reflection gave birth to this perception:
If I was a kid again and turned on the TV and was suddenly startled by a thin white line that streamed across the monitor, have it subsequently transform into a visual of an extremely welcoming woman with a pretty smile, only to have three similarly facial-clad young lasses appear to the left of the screen; followed on the other side of the screen by a pleasantly handsome man and his three charming young sons… all of it happening as a bouncingly happy music with story-telling lyrics played in the background… I’d be hooked from the get-go. I would have been mesmerized.
The colors in the Brady kitchen alone, all orange and blue, would have transfixed me. Into this mix was the perfect home setting… the amiable but at times conflicted personalities… the problems… the struggles… the challenges… all wrapped up within a thirty-minute time-frame.
It would be like watching a living cartoon…in the most beautiful, surreal way.