Here’s an article that makes a case – no, not a good one – for eschewing creativity altogether cuz…people who aren’t creative find other people’s creativity – well, you’ll see:
Inside the Box: People don’t actually like creativity
by Jessica Olien
In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world. We celebrate the famously imaginative, the greatest artists and innovators from Van Gogh to Steve Jobs. Viewing the world creatively is supposed to be an asset, even a virtue. Online job boards burst with ads recruiting “idea people” and “out of the box” thinkers. We are taught that our own creativity will be celebrated as well, and that if we have good ideas, we will succeed.
It’s all a lie. This is the thing about creativity that is rarely acknowledged: Most people don’t actually like it. Studies confirm what many creative people have suspected all along: People are biased against creative thinking, despite all of their insistence otherwise.
Researchers Still Looking for What “Fuels” Human Creativity

But your ever-faithful servants here at TVWriter™ already know the answer:
Caffeine.
LB: Writers, Give Yourselves This Writerly Christmas Gift!
Revised! Updated! Wow!
Written by Larry Brody, a writer-producer with 40 years of experience in every aspect of television (yep, that’s me, Mr. Ubiquitous), Television Writing from the Inside Out is a true Insider’s Guide that offers his unique expertise and an outlook that’s the direct result of having written and produced almost 1000 hours of television of all types, from daytime serials to animated children’s series to syndicated, cable, and U.S. and European network primetime series, pilots, and Movies of the Week.
(Hey, I said “ubiquitous,” didn’t I?)
How our brains work when we are creative: The science of great ideas
This is a good one. Unless you don’t care about being creative, in which case, welcome to the wonderful world of development executives!
Just kidding. (Not.)
by Belle Beth Cooper
Ah, ideas. Who doesn’t want more great ideas? I know I do.
9 Ways to be More Creative
Rules or suggestions? Rules or suggestions? Rules or suggestions…? Oh, wait, these are “lessons.” Sure. We get it now:
by Dr. Jonathan Wai
I recently had the opportunity to talk with the technology journalist Clive Thompson, author of Smarter Than You Think. You can read the full conversation here. From that chat, I distilled nine lessons from Clive on how we can improve our thinking, with and without technology.
1. Spend Significant Chunks of Time Offline