The studio’s trying to get a reading on how this will go down with the audience. At least, that’s the only explanation we can come up with for this particular interweb speculation:

ABC And Marvel Eying ‘Avengers’-Themed TV Series – by Nellie Andreeva (Deadline.Com)
EXCLUSIVE: After scoring huge at the box office with its Avengers movie, Marvel is looking to explore the mythology on the small screen too. I’ve learned that Marvel’s TV division is in conversation with ABC and ABC Studios about doing a drama series in the Avengers world. I hear that the connection to the Avengers franchise would be light as the project is expected to be set in the universe and feature some of its themes and feel, but may not include any characters from Joss Whedon’s blockbuster.