Amazon to open a new centre in London to spearhead a global push into film and television delivery services.
by Katherine RushtonThe US firm is headquartered in Seattle but said London was “the obvious choice” for the “digital media development” centre, because Britain has led the way in pioneering on-demand services which allow users to rent films and television over the internet. Amazon’s existing on-demand services, LoveFilm and Pushbutton, were both founded in the capital.
The retail giant has taken an eight-storey, 47,000 square foot office near Barbican tube station, and close to the technology hub around Old Street, dubbed “TechCity” or “Silicon Roundabout”.