by Larry Brody
My experience working in China tells me this is going to be interesting. No predictions here. I think all of us should sit back and watch and learn:
News Corp. Joint Venture in China, Partner to Invest in International TV Content
by George Szalai
Star China Media, a joint venture of Rupert Murdoch‘s News Corp and state-backed China Media Capital, on Tuesday unveiled a partnership with investment firm Puji Capital to finance and develop international TV content for the Star pay TV platform.
The partners will make the investments via Puji Star Media Co., a venture that will be based in Shanghai.
The company will invest “in internationally inspired TV content and advertising with particular interest in the Americas/Hollywood, Europe, Japan, Korea, and, among others, tailored for the local Chinese viewers onto the Star TV platform,” the partners said.