News Corp Goes to China

by Larry Brody

My experience working in China tells me this is going to be interesting. No predictions here. I think all of us should sit back and watch and learn:

News Corp. Joint Venture in China, Partner to Invest in International TV Content
by George Szalai

Star China Media, a joint venture of Rupert Murdoch‘s News Corp and state-backed China Media Capital, on Tuesday unveiled a partnership with investment firm Puji Capital to finance and develop international TV content for the Star pay TV platform.

The partners will make the investments via Puji Star Media Co., a venture that will be based in Shanghai.

The company will invest “in internationally inspired TV content and advertising with particular interest in the Americas/Hollywood, Europe, Japan, Korea, and, among others, tailored for the local Chinese viewers onto the Star TV platform,” the partners said.

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Author: LB

A legendary figure in the television writing and production world with a career going back to the late ’60s, Larry Brody has written and produced hundreds of hours of American and worldwide television and is a consultant to production companies and networks in the U.S. and abroad . Shows written or produced by Brody have won several awards including - yes, it's true - Emmys, Writers Guild Awards, and the Humanitas Award. View all posts by LB