TOY VAULT ANNOUNCES ‘FIREFLY’ LICENSING PARTNERSHIP WITH TWENTIETH CENTURY FOX CONSUMER PRODUCTS
by TVWriter™ News Service
And now for the latest new about the greatest show to not make it through a full season: FIREFLY. You’ll like reading this even if you aren’t a FIREFLY fan because it’s immaculately written. Professional all the way, like a good press release should be. Cuz that’s what it is, a good press release. Our hats are off to you, Toy Vault, and thanks for saving us all that thinking and creating time.
In other words:
The crew of Toy Vault, Inc. is thrilled to announce a licensing partnership with Twentieth Century Fox Consumer Products to create table-top games, plush, and novelty items for the fan-favorite television show, “Firefly.” The first items will arrive in late Spring 2013.
Currently celebrating the tenth anniversary since its premiere on Fox, “Firefly” has maintained a strong position in the hearts of science-fiction fans all over the world. Starring Nathan Fillion as Captain Malcolm Reynolds with a ragtag crew aboard the spaceship Serenity, “Firefly” is best known for its unique spin on classic sci-fi tropes, witty dialogue and memorable characters, courtesy of beloved creator Joss Whedon (Buffy the Vampire Slayer, The Avengers).
In the months to follow, Toy Vault plans to launch multiple table-top games, decorative pillows, a line of collectable mini-plushes of the entire Serenity crew, and more.
“Licensing ‘Firefly’ is a dream come true for all of us here at Toy Vault,” says Project Director, Zac Pensol. “We’re all great fans of the show and are committed to creating products that fans will think are absolutely… well… shiny!”
“The ‘Firefly’ fans are loyal to the franchise and this line from Toy Vault will certainly give them something to cheer about,” said Jeffrey Godsick, President of Fox Consumer Products.
Like the press release says: SHINY!