by Larry Brody
If I get it right, Shane Smith is telling us that a big problem with New Media is that it is spending all its resources imitating Old Media. Web TV, he says as the keynote speaker at something called IWNY HQ 2012. Same kind of programming. Same kind of publicity. Same kind of business practices. Same kind of sales tactics.
I say, “If I get it right,” because Shane Smith, the founder of a New Media company called Vice, which recently made a deal to produce a show on Old Media’s HBO and tells us about it in a way that reveals a man incredibly proud of being ashamed of not being original and is described in the “New York Times” as “a robust storyteller, the type who wears a few extra pounds as if they’re a trophy from good living,” but I found his presentation, including the clips from his new show, so dull that I couldn’t watch more than the first five minutes.
To be fair, “The Times” also calls this crazy, zany, “Falstaffian” figure both “a voice of a generation of too-cool D.J.’s and artists who wear rolled selvedge jeans and chunky glasses…[and]also a conduit for corporate America to reach that elusive audience.” So they see that he’s not exactly totally devoted to art, youth, or, for that matter greed. read article