Angelo J. Bell: Pitching Lessons Learned In the Fire

never_give_upby Angelo J. Bell

At yesterday’s pitch to STYLE NetworkRamona and I pulled out all the stops to take advantage of the fact that we had the attention of the show’s execs for 20 minutes.

Shortly into the first pitch for a competition-based fashion reality show I knew in my mind that they were going to pass. I got the vibes. I read their expressions: “PASS”

So we got creative. When they mentioned how a similar show is running into problems maintaining audience interest with models, I spontaneously threw in an idea about using real people, like the US Women’s Olympic Volleyball Team. They liked that idea, but not enough to change their minds. read article