But you already suspected as much, yeah?
Here’s the salient paragraph in IndieWire’s report on last week’s ratings:
Nielsen’s latest report on the most viewed streaming TV shows of the week, which was based on data from September 20 to September 26, stated that “Squid Game” was viewed for 1.91 billion minutes, making it the most-viewed show of the week by a considerable margin. Netflix’s “Lucifer,” a consistently popular fantasy series that regularly tops Nielsen’s reports, ranked second, with 860 million minutes viewed.
The IndieWire article presents an interesting analysis, but being, you know, a biased and unreliable mere human being, I have my own theory about why the show has been doing so well, and, yes, I’m ready to share it right now:
the lowest common denominator always rises to the top
Historically, that’s been the tack taken by U.S. TV networks since the late 1940s. Now Netflix, which once offered excellent material, has allowed itself to fall down the same hole…and, just like the networks, prosper as a result.
Hmm, the days of broadcast network audience domination are over. Wonder how long before the streamers find themselves toppled by new media none of us have even heard of yet.
Read the IndieWire article HERE