This is the Way TV Ends. Not with a Bang but a…

TV networks try to connect with young, tech-savvy multitaskers

With kids watching less live TV, networks are coming up with new ways to reach young viewers on their smartphones, laptops and tablets

By Dawn C. Chmielewski and Meg James, Los Angeles Times
Hollywood has a problem. He’s Cole Chanin-Hassman, and he’s 10.
Like many other kids his age, the Los Angeles fourth-grader counts among his entertainment tools his Xbox 360 game console, his Android phone and his computer.The television is almost an afterthought. When Cole comes home from school, he turns on Cartoon Network‘s “Regular Show,” but the characters on the TV screen compete for his attention with the world-building game “Minecraft” and a parade of YouTube videos on his computer.”Sometimes, I’ll kind of lift my head up a little bit and watch,” Cole said. “But usually I’m just kind of listening to [the TV] and playing on my computer.”Cole’s habits illustrate the enormous challenges that confronttelevision networks fighting to remain viable and profitable in the digital age. They’re losing viewers, and they know it.

But here’s the thing: This only matters to TV executives. How we get our entertainment isn’t the big consumer concern – as long as we get the most entertainment the easiest way. Video doesn’t kill the TV star. It just co-opts him or her…and takes the money too.

Whew.

Author: LB

A legendary figure in the television writing and production world with a career going back to the late ’60s, Larry Brody has written and produced hundreds of hours of American and worldwide television and is a consultant to production companies and networks in the U.S. and abroad . Shows written or produced by Brody have won several awards including - yes, it's true - Emmys, Writers Guild Awards, and the Humanitas Award.