Know how we’ve been saying for years that watching whatever television you want whenever you want is the way of the future? That future officially arrived when NBC announced it was going to release all episodes of its then new show AQUARIUS for bingewatching, picking up on what Netflix, Amazon Prime, and Hulu, which are websites first and production/broadcasting entities second, already were doing.
And now Turner Broadcasting is following in NBC’s footsteps by arranging to release the first four episodes of PUBLIC MORALS, a new drama starring Edward Burns, August 25th, the day after the show premieres on TNT. The eps will be available on cable and satellite through Video On Demand, the “Watch TNT” mobile app, participating provider sites and apps, and, of course, at http://tntdrama.com/watch.
Turner is also going to do the same with TNT’s COLD JUSTICE, FRIENDS OF THE PEOPLE, a new series on its truTV channel, and truTV’s IMPRACTICAL JOKERS. In the words of John Harran, Senior Vice President of Business & Product Development at Turner Content Distribution, “Turner is embracing a different approach to the way programming is traditionally released and providing our audiences with multiple binge-viewing options in order to enhance their TV experience.”
In other words, yesterday’s “enhanced experience” is now today’s experience period.
Loud sing Haloo!