The Second Coming of Nikki Finke

Hi, Nikki! We, the poor, downtrodden unemployed underclass of H’wood, salute your return to the interwebs. Just one request: No transubstantiation, please…?

Why I Started
by Nikki Finke

nikkibadge150Let me just admit it: I’m old. I’m beat up. I’ve been used for target practice by every moron with a byline. But this morning I’m excited and scared and most importantly back to writing more than 140-character Tweets. Because I’m posting on my own website after sitting out my non-compete for 7 soul-crushing months. And that’s why I designed my new logo to look the way it does – gritty and bullet-riddled with a fiery palm tree shooting sparks into the night sky more dramatically than any fancy klieg light. Let those wimpy Hollywood websites do glossy or garish or rewrite press releases or post stenography instead of sturm und drang. I’m all about this town’s gritty reality exposed through the harsh glare of my reporting. And if you don’t want to read about what’s really going on in Hollywood, then for crissakes don’t click here. I don’t give a shit who comes here or if the site gets traffic or if TPTB ever advertise. I’ve earned my street cred covering this biz for 28 years and starting Deadline Hollywood Daily by myself from ground zero 8 1/2 years ago. Then building it with a great journalism team and very little money or resources into a thriving business with 7-figure annual revenues and 75% profit margins. But that was then and this is now.

I barely recognize DH these days. Some of those bylines I never hired and wouldn’t. (Anita Busch or Peter Bart? She’s batshit crazy and he’s an unethical fart.) A lot of those stories I consider a waste of time covering. I never wanted a bland and boring news feed. But that’s what the people running it now want. DH plans to unveil a redesign next week, and the best thing I can say about what I saw the other day is that it’s generic. (Yes, I just threw up in my mouth a little.)

Oh, don’t worry: I’ll have much more to say over the next few days about Little Lord Fauntleroy and Mike Phlegming. Because I don’t fuck on the first date.

I want to be your cruel and quirky alternative to Deadlame and Valiety and The Hollywood Unreported and TheCrap. To zig when others zag. To tell you the hard truths about Hollywood which its publicity machine works overtime to ensure you never read. To instill a sense of us-against-them community that’s missing when only the rich-and-famous matter to the media.

Read it all