Indie Video: Key Elements to Successful Web Series

It’s no secret that TVWriter™ believes wholeheartedly in web series as a way of getting new writers and other filmmakers seen by the largest possible audience without being at the mercy of Big/Old Media gatekeepers. But no web series is a guaranteed success. Here are some tips to help you get some added oomph:

Not exactly a series of webs, but definitely a cool web, yeah? (Well, WE think that’s pretty damn funny, Mister!)

by Afiqah Rozeli

The growing pervasiveness of the internet means more creators than ever are now turning to the digital space to display their work and build their audience. So, in a time where everyone is making videos, how do creators set themselves apart from the competition?

1.They produce original work

The growing number of quality web series has made it increasingly difficult for creators to differentiate their work from the masses.

However, “what separates a ‘good’ series from a ‘great’ one is originality of idea,” says Alyce Adams from Screen Australia.

“A series about four friends living in a share house together will struggle to find an audience unless there is a fresh hook to it, as there are so many shows like that already online.”

2. They value the audience

A strong relationship with the audience is the key to the success of a web series. They are the ones who will “support you and elevate your online status,” says Paul Walton, the Head of Production at Princess Pictures.

However, a web series can only grow and maintain their audience “if they are remarkable and people want to talk about them with their networks. To achieve this, you have to give them what they want”.

“My main mantra that I repeat to anyone when discussing web series is that ‘niche is king,’” says Adams.

“Many successful web series are aimed at a very specific target audience, because online that ‘small’ audience can actually be millions of people.”

These niche audiences “are more likely to share your show, because you are giving representation to something they are passionate about but rarely see in traditional media.”

3. They do their research

A creator’s ability to learn and utilise their knowledge is crucial to the success of any web series. Despite this, “there are many creators who make their own show but haven’t watched much online content,” says Adams.

As a result, they are unable to identify the right target audience and video-sharing platform for their content, she says.

Ultimately, the sustained success of a web series is determined by long-term planning and research. According to Walton, “If you want to be noticed on a regular basis, have goals, have a plan, be consistent executing the plan, constantly assess how you are progressing and don’t be afraid to change your plan based on the feedback you get from your valuable audience (and the data).”

4. They respect the format

Successful web series creators understand and adhere to the “language and structure of web content – it cannot be short form TV, “says Walton.

“I can always spot a web series that has been created as a fall-back to not being able to make a TV series of the same idea. Online audiences see through this too, which is why they choose not to invest themselves in it by watching and sharing.”…

Read it all at Melbourne Web Fest