The Science of Storytelling

AKA Why Telling a Story is the Most Powerful Way to Activate Our Brains:

by Leo Widrich

A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful. read article

The Neuroscience of Creativity

Yes, it’s true. It takes a brain to be creative. So those of you who don’t have one…hey, sorry:

By Kathy Graham

We don’t normally associate neuroscience with creativity yet the study of the brain has much to contribute to what is set to be the premium topic of the 21st century. read article

And Now, a Major Real-Life Rule For Writers to Live By

Hey, it’s from Lifehacker.Com, so you know it’s about Real Stuff:

“We Have to Continually Be Jumping Off Cliffs and Developing Our Wings on the Way Down” – by Whitson Gordon

Authors Ray Bradbury and Kurt Vonnegut, both of whom have been cited as saying versions of this quote, know a thing or two about creativity. They say that “We have to continually be jumping off cliffs and developing our wings on the way down.” Apart from being a vivid image, it’s a great metaphor for taking risks. Sometimes, you need to just jump headfirst into a project, even if you don’t know where you’re going with it yet. You’ll learn as you go, and sometimes that’s the best way to get the results you want. read article

LB on Writing: The Rule of 10,000

Outliers, by Malcolm Gladstone

Hmm, an internet success meme that almost makes sense. Unless, of course, you take it literally:

What Is the 10000 Hour Rule?

The 10000 Hour Rule is just that. This is the idea that it takes approximately 10000 hours of deliberate practice to master a skill.For instance, it would take 10 years of practicing 3 hours a day to become a master in your subject. It would take approximately 5 years of full-time employment to become proficient in your field. Simply work out how many hours you have already achieved and calculate how many more you need to clock up before you reach 10000. (As interpreted on Squidoo.) read article

LB: Classic Writing Advice Dept. Rule #1

Yep, this is an iPhone case? Need one?

You’ve heard/read this before and will hear/read it again, but did you know that this, the single most important thing you can keep in mind while writing anything, came from a guy who called himself “Q?”

His full name was Sir Arthur Thomas Quiller-Couch, editor of, as Wikipedia puts it, “the monumental Oxford Book of English Verse…” among many other things, and if anyone ever knew a thing or two about brevity, Q was the one.

Or, as he put it so famously (and perfectly): read article